Twitter Mania

Twitter Birds

Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet TweetTweet Tweet Tweet Tweet

How does all these tweets happening at one time sound to you? A beautiful bird chirping or too many birds making a noise that you can’t even make the beauty out of it?! You are tweeting on your own node, your 5000+ followers are tweeting on their nodes individually. And yes remember! the poeple you are following are also tweeting! Everyone saying their own things, whatever is coming to their minds! Darn! Isn’t it too noisey out there?! Can anyone hear me?!!!

What Can Google Do For You?

Bloggersphere is filled with information telling us what we can do for Google to ensure high ranking on this every growing ‘noun’ turned ‘verb’ search engine. You can find out a wealth of information on how to optimize your website to how to get in-bound links from other websites, from simply praying or waiting for a magic to happen, everything is available on the Web but the answer to this basic question, What can Google do for you?!

Before answering this simple question, we need to understand what Google really is?! Well, Google is a search engine with a unique searching capability, allowing users to dig deep into the World Wide Web and find out information relevant to your keyword search in a shortest possible time. After establishing this fact about Google working, we must also realize that millions infact billions of people around the world are constantly doing one thing, Searching for the information. These information hungry users spend hours each day looking for the relevant information and in doing so, rely heavily on Google.

Now what can Google do for you?! Google can help bring these millions of people from around the world to your website’s doorsteps or Google can help bring the the end to your business before your eyes could blink! The constructive and destructive powers are inherent to this gigantic system. Interesting part is that the power lies within your efforts, strategy, implementation and management of your search engine marketing in swaying either way.

What Next in Smartphones?

Smart PhonesOk I admit, we are all sold to the idea of having a smartphone these days! iPhone, Blackberry, Samsung, HTC and others are rapidly bringing out new devices that run smart applications mainly developed by the three leaders, Apple, RIM, and lately Google. News is out that Sony is also joining the ‘smartphone club’ by introducing its own version of phone, operating system and apps of course!

Yes we are in a new era of cellphone technologybut whats next?! Are we going to stop right here and keep on improving the smartphones as they exist or we will jump onto a new form of technology platform which may embed artificial intelligence features. Data mining into the cellphone users behavior is the favorite passtime for today’s marketers, mapping our behaviors. Can these internet based smartphones soon provide us with greater usability and more flexible productivity? I think we all can expect something revolutionary in the near future.


Is it really a Buzz that Google stepped into already buzzing social media arena or all i am hearing is annoying social media buzzing on my ears! Google has launched Google Buzz allowing its Gmail users to connect with their family and friends while staying in their emails. Yes it is not at all original from a company with originality its DNA! Facebook and Twitter, market leaders in the social networking systems are already buzzing about Google Buzz and calling it a cheat step by Google. Now we have to wait and see if users embrace this new feature by Google with open arms or Google Buzz may end up becoming their labo accident.

Posted by: Syed Gilani

More Work – Less Office

Tough economic times are on one side threatening millions of jobs across the world and on the other side pushing people and businesses to work harder and longer to live through these challenges. The real challenge is for everyone to manage the delicate balance between the work and their families especially when holidays call for long awaited family reunions and spending some quality family time together. There are ways that can help you stay in touch with your work while staying away from your office and closer to your family.

Document Sharing Tools

You don’t have to be in your office to manage your workspace. Document sharing tools like Google Docs allow you to manage your documents, presentations, spreadsheets and forms from the convenience of your own home. You can upload, access and share your office work with your colleagues and hierarchy without paying a dime! The powerful publishing and saving tools allow you to manage your workload form your home.

Remote Desktop Access

You have big family plans for this holiday season and extra time off may require you to work from home but you are afraid that too much information on you computer won’t allow you that flexibility. Technology again comes to your rescue by allowing you to access your office laptop remotely with the help of low cost desktop remote access software.

Online Faxing

If you don’t have access to a fax outside your office, you can always sign up with low cost online faxing services that allows you to send and receive faxes from anywhere in the world.  This allows you to meet any deadline you may have to submit your work or to simply stay in touch with your office.

Remote Meeting

Your boss really wants you to be in a very important meeting which happens to fall right in the middle of your holiday plans. Worry not! As online meeting services allow you to be in any meeting from any remote location. If you really don’t wish to spend any money then even a regular messenger services like Google Talk or MSN Messenger can help you conduct a video or voice chat with your boss or colleagues.

Personal Data Assistants

These days all cell phone providers are offering multi featured Personal Data Assistants (PDAs) to help you manage your business with greater flexibility. Packed with powerful communications and office management tools, you can not only access your emails but can also manage your documents. With the synchronization of global communication networks, its now much easier to stay in touch with your work than ever before.

Your holidays are meant to be for you and for your family and friends; however, should your work require you to be in your toes while enjoying your time, technology allows you to stay on course with your workload.

By: Syed Gilani

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Social Media Marketing – A Powerful Business Promotion Medium

Syed GilaniThese days everyone seems to be addicted to social networking websites like Facebook, Myspace, Twitter, Youtube etc., spending more hours on these social platforms than probably watching TV or reading newspapers. In order to stay in touch with family and friends, people are not only sharing more than enough information online but also have provided a rich market for today’s marketing professionals to promote a plethora of products and services to an already screened set of target market.

 This has given birth to Social Media Marketing which, according to Wikipedia is engagement with online communities to generate exposure, opportunity and sales. The number one advantage of this is generating exposure for businesses, followed by increasing traffic and building new business partnerships. Forrester Research predicts that SMM will grow from $455 million dollars to more than $3 billion by 2014. Due to its low cost-high & impact nature, many small scale businesses are integrating Social Media Marketing campaigns into their marketing mix. According to a recent study, more than 84% of small businesses (2 to 100 employees) reported better exposure using this medium with 81% saying that SMM generated more business for them.

 A few benefits of Social Media Marketing Campaign are:

Generates more online conversation

You can generate more talk about your brand online with a successful Social Media marketing campaign. When your message works with your users, they will spread your message more effectively than tradition methods.

Quick turnaround
Hitting a front page of major social video, news and bookmark sites will send you huge amounts traffic almost instantly. This doesn’t mean the traffic will equate to conversions, but it should generate momentum in the right direction.

Low cost
A comprehensive SMM strategy may provide a partial or full replacement of traditional advertising and marketing at a fraction of the cost.

Impact on search engine rankings
SMM campaigns bring you large amounts of back-links that benefit your ranking in search engines.

Compatible with traditional marketing
No one says you have to approach and embrace SMM full on. SMM campaigns can be run along side traditional marketing and advertising.

The power of recommendation
Would you rather buy from a faceless company or from a company that people recommend? We know that influencers play an important role in the buying process and you can reach these people with SMM.

Sidestepping ad blindness
Traditional online advertising methods, such as, banner ads are seeing drops in the level of effectiveness. As ad blindness increases, social media marketing has the potential to send visitors to your website without traditional advertising methods.

By: Syed Gilani

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