Farmville Will Get Ya!

Farmville on Facebook

Farmville on Facebook

If you are on Facebook, a social networking website, chances are that you may already be addicted to free online games, and if not, then soon you will be taken over by Farmville or the likes! Lately, I have witnessed many of my friends hooking up to this apparently very addictive game on Facebook. I am sure they love collecting the horse shoes or mending the fence around their farm house, but truly their previous physical activities (if any) have been taken over by this dreamworld farm where you raise pigs, cows, and what not, and hope one day your cows will start giving milk and your chickens would start laying eggs and your vegetable farm will show the fruits of your hard online labor – and by selling all that you will eventually become a rich farmer.

I have no qualms with online games like Farmville:  yes they may give you an engaging experience and perhaps self satisfaction of owning and raising a farm. However, turning you into a beggar, asking other folks on your Facebook contact list to spare some horse shoes or adopt a cow that you found abandoned, now thats difficult to digest. Friends and family members that you have long respected for their mighty ego, self esteem and great character are suddenly turned into farmers who are now requesting you to give them imaginary stuff in a very serious way. I know a friend in need is a friend indeed, and I can see helping a friend out in real life, but what if you keep on helping them on Farmville and when in real life they require your help, you are totally irked by the idea of helping them anymore. I think thats playing your cards not wisely all Farmvillers!

Anyways, I just see all these Farmville requests or achievement badges everyday on my Facebook status page, that make me wonder whethere I am losing out by not joining Farmville.


Is it really a Buzz that Google stepped into already buzzing social media arena or all i am hearing is annoying social media buzzing on my ears! Google has launched Google Buzz allowing its Gmail users to connect with their family and friends while staying in their emails. Yes it is not at all original from a company with originality its DNA! Facebook and Twitter, market leaders in the social networking systems are already buzzing about Google Buzz and calling it a cheat step by Google. Now we have to wait and see if users embrace this new feature by Google with open arms or Google Buzz may end up becoming their labo accident.

Posted by: Syed Gilani

Social Media Marketing – A Powerful Business Promotion Medium

Syed GilaniThese days everyone seems to be addicted to social networking websites like Facebook, Myspace, Twitter, Youtube etc., spending more hours on these social platforms than probably watching TV or reading newspapers. In order to stay in touch with family and friends, people are not only sharing more than enough information online but also have provided a rich market for today’s marketing professionals to promote a plethora of products and services to an already screened set of target market.

 This has given birth to Social Media Marketing which, according to Wikipedia is engagement with online communities to generate exposure, opportunity and sales. The number one advantage of this is generating exposure for businesses, followed by increasing traffic and building new business partnerships. Forrester Research predicts that SMM will grow from $455 million dollars to more than $3 billion by 2014. Due to its low cost-high & impact nature, many small scale businesses are integrating Social Media Marketing campaigns into their marketing mix. According to a recent study, more than 84% of small businesses (2 to 100 employees) reported better exposure using this medium with 81% saying that SMM generated more business for them.

 A few benefits of Social Media Marketing Campaign are:

Generates more online conversation

You can generate more talk about your brand online with a successful Social Media marketing campaign. When your message works with your users, they will spread your message more effectively than tradition methods.

Quick turnaround
Hitting a front page of major social video, news and bookmark sites will send you huge amounts traffic almost instantly. This doesn’t mean the traffic will equate to conversions, but it should generate momentum in the right direction.

Low cost
A comprehensive SMM strategy may provide a partial or full replacement of traditional advertising and marketing at a fraction of the cost.

Impact on search engine rankings
SMM campaigns bring you large amounts of back-links that benefit your ranking in search engines.

Compatible with traditional marketing
No one says you have to approach and embrace SMM full on. SMM campaigns can be run along side traditional marketing and advertising.

The power of recommendation
Would you rather buy from a faceless company or from a company that people recommend? We know that influencers play an important role in the buying process and you can reach these people with SMM.

Sidestepping ad blindness
Traditional online advertising methods, such as, banner ads are seeing drops in the level of effectiveness. As ad blindness increases, social media marketing has the potential to send visitors to your website without traditional advertising methods.

By: Syed Gilani

Syed Gilani – In the News