Bloggersphere is filled with information telling us what we can do for Google to ensure high ranking on this every growing ‘noun’ turned ‘verb’ search engine. You can find out a wealth of information on how to optimize your website to how to get in-bound links from other websites, from simply praying or waiting for a magic to happen, everything is available on the Web but the answer to this basic question, What can Google do for you?!
Before answering this simple question, we need to understand what Google really is?! Well, Google is a search engine with a unique searching capability, allowing users to dig deep into the World Wide Web and find out information relevant to your keyword search in a shortest possible time. After establishing this fact about Google working, we must also realize that millions infact billions of people around the world are constantly doing one thing, Searching for the information. These information hungry users spend hours each day looking for the relevant information and in doing so, rely heavily on Google.
Now what can Google do for you?! Google can help bring these millions of people from around the world to your website’s doorsteps or Google can help bring the the end to your business before your eyes could blink! The constructive and destructive powers are inherent to this gigantic system. Interesting part is that the power lies within your efforts, strategy, implementation and management of your search engine marketing in swaying either way.